Seraphina Lotkhamnga on October 27th, 2011

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The Black Keys are getting ready for their “Back to Black” campaign in support of their forthcoming album “El Camino.” The rock duo follows up their Grammy-winning album “Brothers” by reuniting with Danger Mouse for production, and “El Camino” will arrive Dec. 6 on Nonesuch Records. Although December may seem a long time from now, Patrick Carney and and Dan Auerbach have picked up some great marketing skills on the way to their seventh studio album. First, they inserted an ad for an El Camino in the Akron Beacon Journal, which suggested, “Grab the KEYS and go! Contact Pat or Dan.” Secondly, they released a spoof on local car dealership ads; it stars Bob Odendirk attempting to sell an El Camino. Most importantly, they just released the first single, “Lonely Boy,” which embodies the playfulness of the Black Keys as much as it crackles in country undertones. The single (along with B-side “Run Right Back”) will be available on a limited edition 12-inch on Black Friday (Nov. 25) in your favorite local indie record shop.

||| Stream: “Lonely Boy” below or listen to it while you watch some cool dance moves in the Jesse Dylan-directed single shot video above.